Which conversation deserves your attention? Larger bubble = stronger business fit Topic growth, freshness and business relevance Newer source posts appear higher. Faster growth in topic share appears farther right. Bubble area represents business fit. Select a bubble or use the topic buttons. -4 pp -2 pp +0 pp +2 pp +4 pp +6 pp 0 min 5 min 10 min 15 min Freshness: age of latest supporting post ↑ newer Growing discussion → change in topic share per 15 minutes Pirates of the Caribbean: +6 percentage points per 15 minutes; latest post 2 min old; business fit 90 of 100 Pirates of the Caribbean Halloween party planning: +0 percentage points per 15 minutes; latest post 13 min old; business fit 55 of 100 Halloween party planning Vampire makeup tutorials: -4.5 percentage points per 15 minutes; latest post 9 min old; business fit 70 of 100 Vampire makeup tutorials New robot-movie trailer: +3 percentage points per 15 minutes; latest post 5 min old; business fit 30 of 100 New robot-movie trailer
Pirates of the Caribbean Halloween party planning Vampire makeup tutorials New robot-movie trailer
Growth uses topic posts as a percentage of the posts we collected, not total posts on either platform. +6 pp means 2% → 8%.
Candidate for review Pirates of the Caribbean 2.0% → 8.0% Share of collected originals
16 Current original posts
2 min Since latest source post
Discussion grew from 2.0% to 8.0% of our collected originals. With 16 current originals, it becomes a candidate for review.
How people responded in the past 15 minutes
Source Likes / vote score
Comments Reposts X (Twitter) 1,280 likes 96 replies 210 reposts Reddit +240 net score 64 comments Not available
Changes on tracked posts, not lifetime totals. Reddit score means upvotes minus downvotes.
Reposts show distribution; they do not add independent originals.
What this means for your shop Pirate-film discussion connects to the pirate hats, eye patches and face paint your shop stocks.
Campaign opportunity: Help local subscribers finish a pirate look using accessories already in your catalog.
Read supporting X and Reddit posts X (Twitter) “Pirates of the Caribbean is everywhere in my feed again. The pirate look never gets old.”
Reddit “Rewatching Pirates of the Caribbean made me want to dress as a pirate for Halloween. Any ideas for the finishing touches?”
Preview a campaign idea Draft preview — illustrative
Bring your pirate look to life Inspired by Pirates of the Caribbean? Finish your Halloween outfit with pirate hats, eye patches and face paint from our Toronto shop.
Review the catalog, local audience and fulfillment options in Mailchimp before sending.
Inspect counts and saved source records Source 30–15 min ago Past 15 min X (Twitter) 1 / 50 (2.0%) 8 / 100 (8.0%) Reddit 1 / 50 (2.0%) 8 / 100 (8.0%)
Each cell is topic originals / all collected originals in that source and period. We average the X and Reddit percentages equally. Copies count once.
Reddit · 12:28 UTC · Original post current-reddit-pirates-of-the-caribbean-0 Reddit · 12:28 UTC · Original post current-reddit-pirates-of-the-caribbean-1 Reddit · 12:28 UTC · Original post current-reddit-pirates-of-the-caribbean-2 Reddit · 12:28 UTC · Original post current-reddit-pirates-of-the-caribbean-3 Reddit · 12:28 UTC · Original post current-reddit-pirates-of-the-caribbean-4 Below review rule Halloween party planning 8.0% → 8.0% Share of collected originals
16 Current original posts
13 min Since latest source post
Original posts changed from 8 to 16, but their share stayed at 8%. Discussion grew with the sample, not faster than it.
How people responded in the past 15 minutes
Source Likes / vote score
Comments Reposts X (Twitter) 300 likes 24 replies 40 reposts Reddit +50 net score 18 comments Not available
Changes on tracked posts, not lifetime totals. Reddit score means upvotes minus downvotes.
Reposts show distribution; they do not add independent originals.
What this means for your shop Party planning fits a costume shop, but this discussion is not growing faster than the collected sample.
Campaign opportunity: Keep this as a seasonal idea rather than call it an emerging trend.
Read supporting X and Reddit posts X (Twitter) “Planning our Halloween party: costumes, snacks and a playlist. Who has a checklist?”
Reddit “What are you organizing for your Halloween party this year?”
Inspect counts and saved source records Source 30–15 min ago Past 15 min X (Twitter) 4 / 50 (8.0%) 8 / 100 (8.0%) Reddit 4 / 50 (8.0%) 8 / 100 (8.0%)
Each cell is topic originals / all collected originals in that source and period. We average the X and Reddit percentages equally. Copies count once.
Reddit · 12:17 UTC · Original post current-reddit-halloween-party-planning-0 Reddit · 12:17 UTC · Original post current-reddit-halloween-party-planning-1 Reddit · 12:17 UTC · Original post current-reddit-halloween-party-planning-2 Reddit · 12:17 UTC · Original post current-reddit-halloween-party-planning-3 Reddit · 12:17 UTC · Original post current-reddit-halloween-party-planning-4 Hold: too few originals Vampire makeup tutorials 6.0% → 1.5% Share of collected originals
3 Current original posts
9 min Since latest source post
100 delivery records trace to only 3 current originals. Copies do not add independent support, so we hold this topic back.
How people responded in the past 15 minutes
Source Likes / vote score
Comments Reposts X (Twitter) 5,000 likes 30 replies 1,400 reposts Reddit +40 net score 12 comments Not available
Changes on tracked posts, not lifetime totals. Reddit score means upvotes minus downvotes.
Reposts show distribution; they do not add independent originals.
What this means for your shop Your face paint fits this subject, but repeated copies do not establish independent demand.
Campaign opportunity: Keep this on the watchlist until more independently written posts support a campaign.
Read supporting X and Reddit posts X (Twitter) “Sharing this vampire-makeup tutorial again: pale face paint and a dramatic finishing touch.”
Reddit “This same vampire-makeup tutorial keeps getting reposted. Here is the original walkthrough.”
Inspect counts and saved source records Source 30–15 min ago Past 15 min X (Twitter) 3 / 50 (6.0%) 2 / 100 (2.0%) Reddit 3 / 50 (6.0%) 1 / 100 (1.0%)
Each cell is topic originals / all collected originals in that source and period. We average the X and Reddit percentages equally. Copies count once.
Reddit · 12:21 UTC · Original post current-reddit-copied-vampire-makeup-tutorials-0 X (Twitter) · 12:21 UTC · Original post current-x-copied-vampire-makeup-tutorials-0 X (Twitter) · 12:21 UTC · Original post current-x-copied-vampire-makeup-tutorials-1 Newly observed · monitor New robot-movie trailer 0.0% → 3.0% Share of collected originals
6 Current original posts
5 min Since latest source post
We observed 6 originals now and none earlier. Show it as newly observed; monitor support before promoting it. Percentage-point change is finite, but a growth ratio from zero is undefined.
How people responded in the past 15 minutes
Source Likes / vote score
Comments Reposts X (Twitter) 420 likes 28 replies 65 reposts Reddit +90 net score 19 comments Not available
Changes on tracked posts, not lifetime totals. Reddit score means upvotes minus downvotes.
Reposts show distribution; they do not add independent originals.
What this means for your shop There may be a costume angle, but your current pirate-accessory catalog is a weak match.
Campaign opportunity: Monitor the topic and check catalog fit before spending time on a campaign.
Read supporting X and Reddit posts X (Twitter) “That new robot-movie trailer just dropped. The character design is striking.”
Reddit “Anyone else watching the new robot-movie trailer? Curious whether the characters will catch on.”
Inspect counts and saved source records Source 30–15 min ago Past 15 min X (Twitter) 0 / 50 (0.0%) 3 / 100 (3.0%) Reddit 0 / 50 (0.0%) 3 / 100 (3.0%)
Each cell is topic originals / all collected originals in that source and period. We average the X and Reddit percentages equally. Copies count once.
Reddit · 12:25 UTC · Original post current-reddit-robot-movie-trailer-0 Reddit · 12:25 UTC · Original post current-reddit-robot-movie-trailer-1 Reddit · 12:25 UTC · Original post current-reddit-robot-movie-trailer-2 X (Twitter) · 12:25 UTC · Original post current-x-robot-movie-trailer-0 X (Twitter) · 12:25 UTC · Original post current-x-robot-movie-trailer-1 How to read the radar and the demonstration Freshness: minutes since the latest source post, relative to the saved cutoff Oct 25, 12:30 UTC. This is content age, separate from collection and dashboard delivery delay.
Growth: percentage-point change between adjacent 15-minute periods. Newly observed topics appear without an infinite growth ratio. A point to the right is not automatically a recommendation.
Business fit: bubble area scales with supplied example scores (0–100) based on the shop’s catalog and campaign context. Scores and example excerpts are authored demonstration inputs, separate from counted source records. No relevance model runs. Engagement uses authored topic-cohort counter snapshots at 12:15 and 12:30 UTC; the panel shows their differences. These are separate display inputs and do not change the original-support rule.
Review rule: at least five current originals and twice the earlier share. Validate the rule against historical and seasonal comparisons for production. The preview creates or sends nothing in Mailchimp.
Recorded checks: replay added 0 delivery records; interrupted local publication retained the previous result: Yes. Topic/copy labels are supplied; no live source connections or runtime AI are used.